Federal Trade Commission and Merger - Arbitron, Nielsen Research Paper

Federal Trade Commission and Merger - Arbitron, Nielsen - Research Paper Example This implies that for any merger to be acceptable it must comply with the business laws as provided by the government. For example, in US, Federal Trade Commission (FTC) is an agency that has been established by the government to ensure unfair business practices are avoided. Additionally, FTC is responsible for prevention of fraudulent business strategies that would jeopardize not only the shareholders investments but also the consumer’s money. Another notable function of FTC is to create a competitive business atmosphere. In this way, the negativities of monopoly as well as price discriminative policies are addressed. During the merging and acquisition processes, it is imperative for managers and directors to engage all the stakeholders that include the shareholders, creditors, auditors and other investors. This paper aims at discussing the merger between Arbitron, and Nielsen companies and the implications of FTC on the merger. Nielsen Holdings is an American based firm that deals in providing its local and global clients with information regarding the behaviors of their consumers in the market. With its headquarters based in New York and in Netherlands, the company operates in more than 100 countries in various regions world wide. In this regard, the company enjoys wide market segment that places it at a competitive position. Key people who oversee the operations of the company includes David Calhoun and Rick Kash, the CEO and the vice chair respectively. Other individuals in the management team include Brian West, Steve Hasker, Mary Liz, Mitchell Habib and Itzhak Fisher among others. One of the notable aspects that have contributed to the success of the company is the establishment of quality services that are highly demanded by companies that are focused at facing off the various challenges in the local and international markets. The three key products by Nielsen include provision of consumer information, market measurement as well as consumer resea rch. Nielsen has been involved in a number of business strategies that have not only positive impact on its capital base but also in its marketing strategies. These include strategic alliances, mergers as well as acquisitions. Some of the companies that the company has either acquired or formed a merger with include WPP Group, VNU, Buzzmetrics, Blackstone Group, IAG Research, The Cambridge Group and more recently Arbitron among others1. Arbitron is a US based firm with its headquarters in Columbia, Maryland. Having been founded in 1949 by Jim Seiler, the company original services included collection of television ratings that it adopted during the research process2. Just like Nielsen Holdings, Arbitron is engaged in a number of mergers immediately after it was established. Some of the notable companies that the company has merged with include Cooper, Clay and Coffin. In a deal that was aimed at making the company more competitive in the global market, Arbitron merged with Nielsen Ho ldings in 2012 resulting into change of names to Nielsen Audio. Key person who oversee the acquisition process was Sean Creamer, the company chief executive officer. Summary about the merger between Arbitron and Nielsen Arbitron and Nielsen Companies have for a long time been used by firms to provide with information regarding the consumption of their brands. Based on the need for two firms to improve their market